Our Mission

Make Shopify SEO Effortless

We build apps and share education that help merchants fix technical SEO issues today and prepare for the future of AI-driven search.

Jeff Edmondson

Founder and CEO.

The word Dharma means purpose, duty, and the right way of doing things. At Dharma Software, that’s exactly what guides us; helping Shopify merchants succeed. Every app we build and every guide we write is designed to remove obstacles, protect rankings, and make SEO easier so you can focus on growing your business.

Core Values

Why "Dharma"?

The word Dharma comes from ancient traditions and means purpose, duty, and the right way of doing things. It is about living with integrity and staying aligned with what truly matters. At Dharma Software, this philosophy guides everything we build. Our purpose is simple: to help Shopify merchants succeed.

Whether it is fixing broken links with Redirect Ninja, adding structured data with Schema Ninja, or sharing SEO education through our blog and newsletter, our mission is rooted in service. By choosing the name Dharma, we remind ourselves daily that technology should make life easier, not harder, and that our responsibility is to remove obstacles and empower merchants to grow confidently in the age of AI-driven search.

Helped over 700 businesses

700+

Average App Review Rating

5 stars

Shopify App Store Presence

Built For Shopify

Our Work

What We Build

Our apps are designed to work right out of the box. Easy for non-technical users, deeply integrated with Shopify, and built on SEO best practices so you can focus on running your store.