Broken URLs are common in stores that have been online for years. Products change, collections are reorganized, and platforms evolve over time. As a result, older links often remain in circulation long after the pages behind them have changed.
That was the situation encountered after moving to Shopify.
With a large catalog of products and collections, they expected broken URLs to exist. Before migrating to Shopify, however, there wasn’t a clear way to see how many there were or where they were coming from.
Store snapshot
Peters Gourmet Market operates on Shopify Advanced with a large and established catalog. Over time, their URL structure had evolved across platforms and internal changes.
After migrating to Shopify, they were able to view and track broken URLs for the first time.
“We knew we must have had them, but previous to Shopify there was no way for us to even see how many there were.”
Having visibility into the issue made it clear that addressing redirects would require a scalable approach.
Understanding the scope of the problem
Once the data was visible, the number of broken URLs stood out immediately.
“The scale of broken URLs was daunting.”
Manually reviewing and fixing each redirect would have required a significant time investment, particularly with a catalog of this size. Redirect creation would have involved evaluating destinations, verifying relevance, and repeating that process hundreds or thousands of times.
This made it clear that a manual-only approach would be difficult to sustain.
Choosing an AI-assisted approach
The decision to use AI Redirects was driven by practicality. The goal was to move through a large backlog efficiently while maintaining confidence in where traffic was being sent.
“The idea of letting AI find and suggest fixes for us would cut the time to fix them manually by months.”
By reviewing suggested destinations instead of determining each one from scratch, the team could focus on accuracy and coverage rather than discovery.
How AI Redirects fit into their workflow
At the time of this case study, Peters Gourmet Market was actively using AI Redirects to work through a large set of existing broken URLs, with plans to incorporate ongoing review as part of regular maintenance.
“As of yet we are not using it in a workflow as we are still going through and fixing the initial redirects. Once those are done, I plan to look at the AI suggestions on a weekly basis to keep up with them.”
This approach allowed them to address historical issues first, with a plan to transition into ongoing review once the backlog was resolved.
At the time of this case study, the team had reviewed and approved 2,700 AI-generated redirect suggestions, all of which were live as 301 permanent redirects on the store.
Early time savings
Even during the initial phase, the time impact was noticeable. They estimated saving **10+ hours** while reviewing and applying AI redirect suggestions. The reduction in manual evaluation allowed them to make steady progress through a large set of broken URLs. For a store of this size, that time savings represented meaningful operational relief early in the process.
Observed impact on traffic flow
The team observed a consistent reduction in 404 occurrences as redirects were put in place.
“Just knowing that the number of 404s were going down meant that people were finding their way to the proper pages.”
Redirects guided visitors to relevant products or collections based on URL context, which helped ensure that incoming traffic continued into the catalog.
“Whether they went to an exact match or went to something close means we are getting the best possible outcome.”
Time to value
When asked how quickly Redirect Ninja felt worthwhile, the answer was immediate.
“Same day. Within 1 hour.”
Progress was visible shortly after implementation, even while the team was still working through the initial set of redirects.
Confidence in AI suggestions
In terms of trust, the AI-generated suggestions felt comparable to manual decisions.
“AI Redirects is the single best tool to use to fix dead end pages because it does 90% of the work for you.”
The AI handled suggestion generation, while final review remained with the team.
“It’s a no-brainer time saver. AI was built for things like this.”
A practical takeaway
For stores with large catalogs, broken URLs are an ongoing maintenance concern. This case study shows how AI-assisted redirects can support that process by making large-scale cleanup and ongoing review more manageable. For Peters Gourmet Market, AI Redirects provided early time savings and a clear path toward long-term redirect maintenance.
If you’re running a Shopify store with a large catalog and managing redirects has become difficult to keep up with, this is the type of workflow Redirect Ninja – AI 404 Fix was built to support.
.png)